Mission Statement
NRF’s mission is to advance and protect the interests of the retail industry and to help retailers achieve excellence in all areas of their business.
About NRF
The National Retail Federation is the world’s largest retail trade association with membership that comprises all retail formats and channels of distribution including department, specialty, discount, catalog, Internet, independent stores, chain restaurants, drug stores and grocery stores as well as the industry’s key trading partners of retail goods and services. NRF represents an industry with more than 1.6 million U.S. retail establishments, more than 24 million employees – about one in five American workers – and 2008 sales of $4.6 trillion. As the industry umbrella group, NRF also represents more than 100 state, national and international retail associations.
Under NRF’s retail umbrella sit four association groups including: the Association for Retail Technology Standards, the National Council of Chain Restaurants, the Retail Advertising and Marketing Association and Shop.org. Additional information on these groups can be found at NRF Divisions.
In addition to the divisions, NRF has a research and education arms as well as a monthly magazine. The NRF Foundation is a non-profit 501(c)3 foundation that conducts industry research, develops education and workforce development programs, and promotes retailing as a career destination. STORES Media is the publishing and communications group of NRF, whose offerings include STORES Magazine and STORES Knowledge Series.