Mission
To advance the interests of the retail industry through advocacy, communications and education.
About NRF
As the world’s largest retail trade association and the voice of retail worldwide, NRF represents retailers of all types and sizes, including chain restaurants and industry partners, from the United States and more than 45 countries abroad. Retailers operate more than 3.6 million U.S. establishments that support one in four U.S. jobs – 42 million working Americans. Contributing $2.5 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s Retail Means Jobs campaign emphasizes the economic importance of retail and encourages policymakers to support a Jobs, Innovation and Consumer Value Agenda aimed at boosting economic growth and job creation. www.nrf.com.
Under NRF’s retail umbrella sit four association groups including: the Association for Retail Technology Standards, the National Council of Chain Restaurants, the Retail Advertising and Marketing Association and Shop.org. Additional information on these groups can be found at NRF Divisions.
In addition to the divisions, NRF has a research and education arms as well as a monthly magazine. The NRF Foundation is a non-profit 501(c)3 foundation that conducts industry research, develops education and workforce development programs, and promotes retailing as a career destination. STORES Media is the publishing and communications group of NRF, whose offerings include STORES Magazine and STORES Knowledge Series.