A few weeks ago, our team moved into a great new office in downtown Washington, D.C. It is said that moving is one of the most stressful experiences you can go through, but for NRF, it’s also been an invigorating and energizing one. Our new home is sleek, modern, bright and open. No detail was overlooked and the end result is an office space with dynamic energy — the same energy that drives our members and the industry we represent.
New NRF and NRF division logos
We started changing from the inside out, first with our offices and then with our big logo reveal. Now all of the NRF divisions, councils and committees are getting a logo facelift to represent their unique and critical role in advancing our mission on behalf of retail. Working together makes us a stronger organization, plain and simple. Starting today, you’re going to start seeing these new logos everywhere.
Why the change? If we’re going to be effective as the voice of retail, we know we need to evolve at the same pace as our members, and there’s not a more vibrant industry sector in the world. The new logo speaks to the pride and commitment we have at NRF for our mission on behalf of retailers across the globe. We ARE “The Voice of Retail,” and the logo leaves no room for doubt that we intend to be bold and strong in our work for the industry and the consumers they serve.
The new website
The update to our office and our logos is just the beginning. All retailers now know that the physical experience and the online experience should be seamless and complementary. So, next month we’ll launch the pièce de résistance: a new NRF.com. No matter what community you’re a part of—Shop.org, ARTS or the Loss Prevention Advisory Council—the new website will give you improved tools for finding the information you need. It will be easier to use, attractive, more functional, informative, mobile-friendly (of course), and even, dare I say, fun to browse. We’re working hard to get this ready for you, and I know you’re truly going to enjoy it.
New home sweet home
Take a look at our photo gallery to check out our new space—and stay tuned for the big reveal of our website.