Customer service: How one associate can make all the difference

9 Comments | This entry was posted in Education, Events, Video

During his opening remarks this morning, NRF Chief Information Officer Dave Hogan walked through current economic and political issues, retail opportunities on the horizon, and how IT executives could play a role in the economic recovery. He ended his short remarks with one of the most poignant videos I’ve seen in ages.

This is a true story of how one retail associate – a grocery store bagger named Johnny, who has Down Syndrome – took it upon himself to find a new way to reach out to customers, and completely revolutionized a store. If you think one sales associate can’t make a difference, take five minutes and watch this:

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3 Comments

  1. avatar Carolyn
    Posted August 17, 2010 at 11:57 am | Permalink

    Inspiring story on Customer Service

  2. avatar Nichole Rice
    Posted August 21, 2010 at 9:36 pm | Permalink

    That was such an inspiring video on customer service. I loved it. I wish everyone would get back to good customer service practice. It seems like the bigger the company the less they focus on the customers who made them successful.

    The Teddy Bear Shelter and The African Hut Gift Shop are small businesses that offer excellent customer service.

    http://www.theteddybearshelter.com and http://www.african-hut.com

  3. Posted September 7, 2010 at 2:13 pm | Permalink

    This is a perfect illustration of how it’s all about making a customer feel they are cared about as a person. Feeling “touched” by another is something we continue to seek since our technology is isolating us from direct contact. The human element is what connects us.

    Perhaps that is why the #QOTD is so popular on Twitter. Supporting each other with inspiration, a personal thought, even a soupcon of concern in a reply or DM is enough to bring someone back – to follow – that person who touched you in a personal way…

    Go, Johnny!

6 Trackbacks

  1. [...] do one single thing different and completely transform your company as a result? They can. The story of Johnny the Bagger, currently making the rounds of retail blogs, shows how it can be [...]

  2. [...] do one single thing different and completely transform your company as a result? They can. The story of Johnny the Bagger, currently making the rounds of retail blogs, shows how it can be [...]

  3. [...] about “Johnny the Bagger” has appeared in a lot of places, but I first saw it over on NRF’s BIG Blog, as part of the NRFtech conference coverage. I bet I’ve watched it 10 times now. Yes, it is [...]

  4. By TG SEO » How One Person Can Transform Your Store on August 30, 2010 at 1:35 pm

    [...] do one single thing different and completely transform your company as a result? They can. The story of Johnny the Bagger, currently making the rounds of retail blogs, shows how it can be [...]

  5. By How One Person Can Change Your Business | MO.com on September 5, 2010 at 10:55 am

    [...] recently came across a story on the NRF website of a grocery store bagger who was the epitome of what a great employee should be.  Johnny the bagger changed the face of the grocery store he worked for simply by striving for [...]

  6. [...] 0 Retail’s BIG Blog | Customer service: How one associate can make all the difference. [...]

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