There’s a lot of buzz among nominees and winners at tonight’s Racie Awards ceremony, but there’s always a special place in my heart for the Peter Glen Award, which is presented to a company who has given back in a unique way.
The award is named for legendary retail advertising executive Peter Glen, who was a prominent fixture in the RAMA community for more than 20 years. Glen, described to me by NRF’s Mike Gatti as “the conscience of the industry,” was known for his creative – and often eccentric – stunts. (Case in point: he brought a cow on stage once at the Retail Advertising Conference.)
This year’s award goes to Sears’ Heroes at Home program, which provides outreach to active soldiers and American veterans. As a part of the program, the company repairs and modifies the homes of wounded soldiers. After that success, the company introduced a new component last year: soldiers could create an online wish registry over the holiday season and Americans were encouraged to contribute. (And they did – to the tune of $8 million, making Christmas a little brighter for thousands of military families around the country.) Watch the powerful video below for more information about the program:
Sears’ Tom Aiello, himself a disabled veteran who now leads many of the company’s public relations efforts, accepted the award on behalf of the company. Saying that the program has now raised over $20 million and helped 50,000 families, Aiello said the program “really enables Sears to show our gratitude” and that “Sears is going to be committed to these military families for years to come.”
Want to see other winners from the Racie awards? Check out the entire awards book given out to all attendees.