While many small and mid-sized retail companies are trying to figure out how to foster brand engagement in a meaningful way via social media, retailers of all sizes know that social platforms like Twitter are playing an increasingly larger role in their interactions with shoppers. Still debating whether to tweet or not to tweet as [...]
To Andrew Koven, the practice of retailing is “both a science and an art.” From his retail beginnings in a warehouse to his current gig as President of E-Commerce and Customer Experience at Steve Madden, Andrew Koven’s career goal has never changed. He still aspires every day to “surprise and delight customers.” In advance of [...]
In one particular session I sat in on at this year’s BIG Show, the audience of several hundred were asked by the moderator to raise their hands if they “weren’t on Facebook.” Not surprisingly, only 3 people sheepishly raised their hands. As you’ve probably read in our coverage of NRF’s 100th Annual Convention, there are [...]
Before the holidays, we heard from Macy’s Chairman and CEO and NRF Chairman Terry Lundgren on why customers (and Wall Street) rave about the My Macy’s localization model. The roll out of Macy’s new retail model across the country came in 2009, and in just two years, it’s evident that the change was a positive [...]
What are you doing one week from today? If you’re like millions of Americans, your Thanksgiving Day traditions involve turkey, football, pumpkin pie…and the Macy’s Thanksgiving Day parade. (And if you’re like me, you’ll also spend a few hours of peace and quiet camped out on the couch before mentally preparing yourself for the craziness [...]
From its beginning as a sailboat equipment company to its success in capturing the admiration and loyalty of legions of landlubbers, Lands’ End has stayed true to its famous mantra, “Guaranteed.Period.®” In addition to the company’s focus on quality, they have kept their eyes on their customer. In 2008 they were named to the NRFF-AMEX [...]