It’s no secret that retailers have been working in partnership with charitable organizations for years while looking for the best way to reach consumers who are always on the go. Whether it’s the local Safeway around the corner collecting donations for a breast cancer research center or big-box retailers like Target teaming up with FEED [...]
When it comes to the economy, there’s no question that millions of people have had their share of the good, the bad and the ugly. Years of stubbornly high unemployment, fluctuating home values, stagnant income growth and unpredictable retail sales continue to drive the conversation. Last holiday season food and apparel prices were higher than most were [...]
I just love commercials. Funny, poignant, emotional – I like them all. And I’m not alone. Throughout the year, a group of my colleagues and I send each other emails with links to a commercial we may have seen over the weekend or that we’ve seen mentioned in the news somewhere. Over the years, these [...]
In recent years, retailers have upped their ante when it comes to creating unique, relevant and meaningful advertising campaigns, especially when it comes to back to school and the holiday season. Thought television commercials as an advertising tool were dead? Think again. Some of the most talked about commercials in recent years happen to come from retailers. [...]
To some, the phrase “community service” is a punishment. At Target, it’s a philosophy as old as the company itself. Several members of NRF’s executive leadership team including Mike Gatti, David French, Tita Freeman and Carleen Kohut attended the National Association of Broadcasters’ Service to America awards last night at the Washington Convention Center to [...]
Sometimes commercials and other forms of advertisements cause such a stir, it becomes a natural conversation topic anywhere you go. It’s quite common these days to be chatting with a colleague and somewhere along the way a certain funny, gripping, controversial, emotional or dynamic commercial or ad gets mentioned. Retailers often aim for that exact reaction – will this [...]
The definition of a grocery store has dramatically changed in recent years, especially with large retailers such as Walmart and Target now being a part of the mix. Walmart, in fact, is now known as the nation’s largest grocer (that’s in addition to being the nation’s largest retailer.) For the most part, retailers who previously didn’t sell food [...]
It was a challenging weekend for retail loss prevention professionals. In the run-up to one of the busiest and often most successful times of year for retailers, there are still distressing reminders of dangerous situations retail employees can face on an all-too-regular basis. Unfortunately, two separate incidents from this last weekend provided such reminders. On [...]
As retailers close the books on September, they’re looking ahead to the all-important fourth quarter and, of course, the holiday season. While businesses last month prepped for their most crucial time of year, they were also planning for 2011, so many of the most popular items on NRF’s website were for educational opportunities on topics [...]