Tag Archives: Target

You’ve heard of omnichannel retailing – now meet the “omnichannel recruiter.” Much as retailers are working to create a seamless shopping experience from store to computer to smartphone, retail recruiters are now using the full range of digital channels to fill job openings. According to the Bureau of Labor Statistics, there were more than 350,000 […]

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As Retail’s BIG Show keeps growing (the Javits Center is all-NRF this year, including an extra 40,000 square feet for the EXPO Hall), so does the event experience. Educational programming is no exception, with sessions dedicated to college and university students on Saturday and seven content tracks to organize the four days after that. I went […]

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The winter holidays have come and gone, but consumers are still buzzing about retailer’s television ads from the season. In fact, one retailer’s unusually early holiday-themed commercial in September  secured their place as one of the more memorable ads in recent history. According to thousands of consumers polled recently, they have been driving the conversation ever since. When asked which retailer […]

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The back-to-school season is considered by many retailers as the first opportunity of the year to push the creative envelope with unique and compelling advertising. Whether through commercials or flashy websites, some retailers go all out to impress both the teens and pre-teens who are heading back to class and, of course, the mothers and […]

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It’s no secret that retailers have been working in partnership with charitable organizations for years while looking for the best way to reach consumers who are always on the go. Whether it’s the local Safeway around the corner collecting donations for a breast cancer research center or big-box retailers like Target teaming up with FEED […]

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When it comes to the economy, there’s no question that millions of people have had their share of the good, the bad and the ugly. Years of stubbornly high unemployment, fluctuating home values, stagnant income growth and unpredictable retail sales continue to drive the conversation. Last holiday season food and apparel prices were higher than most were […]

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I just love commercials. Funny, poignant, emotional – I like them all. And I’m not alone. Throughout the year, a group of my colleagues and I send each other emails with links to a commercial we may have seen over the weekend or that we’ve seen mentioned in the news somewhere. Over the years, these […]

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In recent years, retailers have upped their ante when it comes to creating unique, relevant and meaningful advertising campaigns, especially when it comes to back to school and the holiday season. Thought television commercials as an advertising tool were dead? Think again. Some of the most talked about commercials in recent years happen to come from retailers. […]

Posted in: Holidays | Marketing | Research | Retail Companies | Retail Trends | STORES magazine | Video Also tagged , , , , , , , , , , , , , , , |
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“Just tell a story.” That was the conclusion Melissa Mitchell, director of loss prevention for LifeWay Christian Stores, came to when attempting to figure out how to highlight the community involvement and outstanding individual work done by loss prevention teams and solution providers throughout the country. And true to her word, between the “Volunteers in […]

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To some, the phrase “community service” is a punishment. At Target, it’s a philosophy as old as the company itself. Several members of NRF’s executive leadership team including Mike Gatti, David French, Tita Freeman and Carleen Kohut attended the National Association of Broadcasters’ Service to America awards last night at the Washington Convention Center to […]

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