Tag Archives: RAMA

The big game is over. After a night where a record-setting 179 million people watched the Ravens and 49ers battle it out, millions of us will spend time posting on our social networks and chatting with our friends and co-workers about what happened on the field and, more importantly, what we saw during breaks in […]

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As Retail’s BIG Show was in full swing, crowding the giant Jacob Javits Convention Center yesterday afternoon, a smaller, select group of retail CMOs were putting their heads together in a meeting across New York, focusing on the future of retail marketing. The RAMA CMO Summit brought together an exclusive group of senior retail marketing […]

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They’re on our TV sets every day, in increasing volume, with the power to make you laugh, and even cry. And I’m not talking about soap operas, I’m talking about holiday TV commercials. This time of year, retailers up the ante with festive promotions, memorable jingles, and often reunites America with some of our favorite […]

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Crocs, the company that skyrocketed to footwear fame for its innovative rubber clog, turns 10 this year. And in that short time, through some ups and downs, it’s grown from a quirky Colorado-based shoe company to a billion-dollar global business. After becoming the company’s first chief marketing officer in 2011, Andrew Davison led the effort […]

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For retailers, advertising and marketing are an essential part of their business, but during the back-to-school season, that part of the business kicks into high gear. In anticipation of what is known as the second biggest consumer spending event of the year, retailers bring together their top creative minds to produce their back-to-school and college campaigns. What […]

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In 2011, one of the most popular posts on Retail’s BIG Blog was about brand perception: “How to know when your brand needs a heart transplant.” Ken Schmidt, of Harley-Davidson fame, walked us through the step-by-step process that the iconic company had gone through to develop the most recognized motorcycle brand in the country. His […]

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The convergence of websites, kiosks, tablets, smartphones and social media with brick-and-mortar stores is the backbone of today’s exciting retail world. But where would the omnichannel environment be without sound marketing principles on Main Street? To better understand the synergy, we asked Array Marketing’s EVP for Marketing and Business Development Rob Gruen to explain why […]

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We’re coming up on that special day to celebrate the women who carry the most important job title in the world. For millions, no one compares to mom. And this Mother’s Day, families across the U.S. will shower the women in their lives with a few extra special treats. NRF’s latest Mother’s Day consumer spending […]

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