Tag Archives: personalization

To build and retain a loyal following, Metro, Inc., a leading Canadian grocery chain operating 830 retail locations across Ontario and Quebec, makes customer-centricity its mantra. The company, leveraging customer insights of its joint-venture partner dunnhumby, launched a customer-centric strategy that goes beyond a marketing campaign and into the fabric of the organization. Before his presentation […]

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While most Shop.org Summit attendees were still on their way to Denver, hundreds – including myself – convened a day early for the Digital Retail Boot Camp. While being my first ever boot camp, and retail conference for that matter, it turned out I was in for more than a crash course in digital tactics. […]

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During last month’s NRF Annual Convention & EXPO, Terry Lundgren, President and CEO of Macy’s, Inc., moderated an all-star panel of fellow retail leaders. Answering such questions as “what’s the next big breakthrough?” and “what do great leaders have in common?”, the retailers combed through their careers to share insights during the session, The Future […]

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Is e-mail dead? That was the question asked at one of the Retail’s BIG Show breakout sessions Tuesday afternoon, and ForeSee Results’ Kevin Ertell summed the answer up succintly: we’re not at a funeral. Promotional e-mails are still a greater driver of traffic to websites than any factor other than familiarity with the brand. And […]

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