Mar25
From magazines to banner ads, there are more opportunities for retail advertising today than ever before. That certainly doesn’t mean retailers are trading in the old for the new. More traditional print mediums are still a big part of a marketing campaigns, even as digital options have exploded on to the scene. During the NRF’s [...]
Mar14
Forty-nine percent of shoppers read reviews, but don’t write their own. Twenty-one percent read and contribute reviews. Barkley‘s Mark Logan shared those stats during an INNOVATE ’11 session on social shopping. These “social shoppers” tend to be more social in other areas as well. The consumers writing reviews are also posting videos, fanning pages, commenting [...]
Mar11
Facebook credits have the potential to revolutionize the social networking experience… as soon as retailers figure out how to leverage them. There are only a handful of companies playing this space right now, but after hearing Jay Feitlinger, Founder and Digital Marketing Strategist with StringCan Interactive, that number is likely to increase exponentially in the [...]
Mar11
Today’s digitized retailer does not lack for customer data. And when it comes to what to do with that data, Surresh Vitall says, “Retailers don’t lack for options, either.” In an INNOVATE consumer insight session, Suresh Vittal, Vice President at Forrester Research, and Bill Bass, President of Charming Direct discussed how understanding and acting on [...]
Posted in: eCommerce | Education | Events | Retail Companies | Retail Trends Also tagged Bill Bass, Charming Shoppes, consumer behavior, consumer data, customer analytics, data collection, data management, Forrester Research, institutional knowledge, organic data, Suresh Vittal, touchpoints |
Mar10
After mining the data, flash sale site HauteLook found that the typical customer spent an average of five minutes on the site within the first 30-minutes of receiving their daily HauteLook email. Based on these stats, the company developed the perfect marketing formula to capitalize on what they deemed “the best five minutes of the [...]
Mar10
After a day chocked full of expert presentations on the future of retail marketing and digital commerce, INNOVATE ’11 attendees had the chance to unwind a bit and network with peers at The City Club of San Francisco. In the presence of lively entertainment and tasty treats, the venue was full of vigorous conversation recapping [...]
Mar10
In a 20-minute “hot button” session at Innovate today, Gartner‘s Van Baker began by explaining how various new technologies can put retailers at a disadvantage. He called these “disruptive technologies,” and went on to explain how retailers can use them to their advantage. Here are just two of the sources of disruption Baker discussed: Multichannel [...]
Mar09
It takes more than a great idea or a brilliant concept to fuel innovation. Without the right support and proper funding, even the best ideas might never see the light of day. During the session, The Future of Retail: The VC Perspective, we heard from the sometimes overlooked, but always crucial players in the innovation [...]
Posted in: Education | Events | Video Also tagged Aileen Lee, Amazon.com, Android, BazaarVoice, Benchmark Capital, Brett Hurt, coupon, customer loyalty, deal-of-the-day websites, Facebook, Groupon, in-store personalization, iPhone 5, Joshua Goldman, LivingSocial, location-based technology, near field communications, Norwest Venture Partners, Peter Fenton, shopkick, smartphone, twitter, venture capitalists |
Mar09
NRF President and CEO Matthew Shay kicked off the first full day of INNOVATE festivities with opening remarks that encouraged attendees to get out of their comfort zone by challenging every assumption they have about their businesses practices. Shay told the crowd that asking “why” and “how” gets us on the path to innovation. View [...]
Mar09
When Kevin Kelly was busy getting Wired Magazine off the ground almost two decades ago, he said he imagined the Internet would be like TV, only better. How could he even begin to envision user-generated content? Now, Kelly noted, we look at the future of web and assume it’s going to be like the current [...]