Tag Archives: holiday marketing

Dec06

This holiday season, the focus is on exclusivity

By Susan Reda, Editor, STORES Media | Published: December 6, 2012

3 Comments | Posted in Holidays, Marketing, Retail Companies

Last Saturday was a big day. It marked the debut of the Target + Neiman Marcus Holiday Collection, a partnership between two highly regarded retail brands – one a mass merchandiser, the other a luxury purveyor — that will bring more than 50 limited edition designer products to each company’s stores. The items, ranging in [...]

Posted in: Holidays | Marketing | Retail Companies Also tagged holiday12 |

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Nov12

Tis the season for ads that tug at heartstrings

By Ellen Davis, Executive Director, NRF Foundation and SVP, NRF | Published: November 12, 2009

1 Comment | Posted in Holidays, Marketing, Retail Companies

Whenever the calendar turns to November, it means holiday decorations in stores, catalogs in my mailbox, and ads. Lots and lots of ads. Because this holiday season will be extremely focused on price, it would make sense that most ads would focus on bargains, discounts and everyday low prices. But it seems that many retailers’ [...]