Tag Archives: hallmark

Oct20

Top ten holiday trends for 2009

By Ellen Davis, VP and NRF spokesperson | Published: October 20, 2009
Posted in Holiday | Research | Retail Trends | eCommerce

In a media and analyst briefing earlier today, BIGresearch’s Phil Rist and I shared ten insights of what to expect this holiday season based largely on findings from NRF’s first holiday survey. Listen in on the complete briefing, or view the top 10 below:
#1: Americans aren’t ready to declare an end to the recession. According [...]

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Aug11

Are circulars heading for the circular file?

By Susan Reda, Exec Editor, STORES Media | Published: August 11, 2009
Posted in Events | Marketing | Technology

In back-to-back presentations, two speakers at NRFtech touched on the topic of retail advertising circulars, raising some eyebrows and some questions.
In a keynote presentation yesterday, Phil Francis, executive chairman of PetSmart, noted that the company hasn’t produced a circular in about 18 months. Why? Part of the answer is linked to the scattering of impressions. [...]

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Aug10

Hallmark: Two ads, two different expectations of ROI

By Ellen Davis, VP and NRF spokesperson | Published: August 10, 2009
Posted in Events | Marketing | Technology

In a morning session, Hallmark’s Jay Dittman spoke about marketing ROI and how companies can profitably activate customers. During his presentation, he showed two Hallmark commercials to illustrate how some ads could be used to drive immediate sales around one particular event or holiday while others may be created to lay the groundwork for increased [...]

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Jul28

NRF’s Eric Olson shares what to expect at NRFtech

By Ana Van Engelen, Director, Communications | Published: July 28, 2009
Posted in Events | Technology

Eric Olson is at it again. NRF’s resident content guru has been working hard to set up a great list of speakers and session topics for NRFtech, and the line-up is impressive: Tory Burch’s Vicki Cantrell will be speaking, as will Dennis Hodgson from A.C. Moore plus Phil Francis and Don Beaver from PetSmart. In [...]

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