With more than 5,600 international attendees at this year’s BIG Show and representatives from some of the world’s top brands, it’s not surprising that global expansion is a hot topic. As retailers look to expand their brands, they’re all looking for the golden ticket to success – but it’s not that easy. So what will [...]
With more than 80% of its revenue coming from abroad, the Spanish apparel retailer Mango has found a winning formula for international success. The fashion brand has more than 2,400 stores across 110 countries, opening hundreds of stores last year across Russia, China, Pakistan and other areas. Before Jose Gomez, Mango’s senior vice president of business [...]
Who drives Chinese consumers? How do they interact with brands and retailers? What should global retailers know before trying to expand into China? The answer, according to Jay Li of the Jay Li-Ning Company and Jeremy Kay of Ziba Design, is complicated. The youth generation is overwhelmingly optimistic, calling themselves the “Sunshine Generation,” and this [...]