Tag Archives: commercials

The winter holidays have come and gone, but consumers are still buzzing about retailer’s television ads from the season. In fact, one retailer’s unusually early holiday-themed commercial in September  secured their place as one of the more memorable ads in recent history. According to thousands of consumers polled recently, they have been driving the conversation ever since. When asked which retailer […]

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The back-to-school season is considered by many retailers as the first opportunity of the year to push the creative envelope with unique and compelling advertising. Whether through commercials or flashy websites, some retailers go all out to impress both the teens and pre-teens who are heading back to class and, of course, the mothers and […]

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The big game is over. After a night where a record-setting 179 million people watched the Ravens and 49ers battle it out, millions of us will spend time posting on our social networks and chatting with our friends and co-workers about what happened on the field and, more importantly, what we saw during breaks in […]

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They’re on our TV sets every day, in increasing volume, with the power to make you laugh, and even cry. And I’m not talking about soap operas, I’m talking about holiday TV commercials. This time of year, retailers up the ante with festive promotions, memorable jingles, and often reunites America with some of our favorite […]

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For retailers, advertising and marketing are an essential part of their business, but during the back-to-school season, that part of the business kicks into high gear. In anticipation of what is known as the second biggest consumer spending event of the year, retailers bring together their top creative minds to produce their back-to-school and college campaigns. What […]

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I just love commercials. Funny, poignant, emotional – I like them all. And I’m not alone. Throughout the year, a group of my colleagues and I send each other emails with links to a commercial we may have seen over the weekend or that we’ve seen mentioned in the news somewhere. Over the years, these […]

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An estimated 172 million American football fans gathered around their TV’s last night to watch the two best NFL teams go head-to-head in Super Bowl XLV.  They snacked on chips and dip, pizza and even buffalo wings, and when the commercials came on, the room went silent. According to NRF’s Retail Advertising and Marketing Association, more […]

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