Mar08
As I sat down before the Augmented Reality session began at last week’s Retail Innovation & Marketing Conference, one problematic thought was running through my head:
I have no idea what this is.
Apparently I wasn’t alone. During his session, RichRelevance’s David Selinger began by discussing what Augmented Reality is (and what it isn’t), how it works [...]
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Mar05
I’m still digesting Tracy Benson’s amazing insight yesterday on retail and mobile. (More on that later.) But here’s what I know we want to share right away.
Benson, senior director of interactive marketing at Best Buy, began her presentation at the Retail Innovation & Marketing Conference by asking people to swap cell phones with the person [...]
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Mar04
Also posted in Events, Marketing |
Since legendary marketer Clyde Bedell was awarded the first RAMA Hall of Fame Award in 1955, each year has brought a new, deserving addition to the elite group. Last night at the Racies, Sears’ VP of Brand Integration Robert Raible was inducted into the Advertising Hall of Fame by the RAMA Board.
Robert has made his mark on [...]
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Mar04
Covering 10 digital trends for 2010 in less than 20 minutes isn’t easy, but Resource Interactive’s Dan Shust managed to do just that yesterday afternoon.
I’m going to be a real tease this morning and share only three of them with you – in no particular order, but don’t worry, I’ll include a video below so you [...]
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Mar04
Gary Wohlfeill, Creative Director at Moosejaw, had Retail Innovation & Marketing Conference attendees laughing from his introduction asking for feedback on his new haircut, examples from their “pantless” back-to-school campaign, and the company’s success with an SMS program. Watch a few of these moments below and read more about this session.
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Mar03
If you haven’t read Ellen Davis’ detailed account of Williams-Sonoma CMO Pat Connolly’s session today – where he discussed the economy, branding, the importance of creating a community, and more – you should.
And if you have, you may appreciate even more the video of Connolly’s closing remarks from his keynote at today’s Retail Innovation & [...]
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Feb07
Also posted in Marketing |
With one-fourth of viewers watching the Super Bowl just for the commercials, the stakes for great ads were high this year. Here were the five best Super Bowl ads according to Mike Gatti, executive director of the Retail Advertising and Marketing Association.
5) Snickers. This commercial has great humor, and then something unexpected happens. Betty White [...]
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Feb04
Macy’s Chairman, President and CEO Terry Lundgren, who also serves as NRF’s Chairman, spoke on CNBC’s Squawk Box this morning about Macy’s January sales numbers, the high-end luxury market, and what it will take to get the consumer buying again. (The short answer? Jobs.)
Watch the interview below.
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Jan13
Dunkin’ Brands executive chairman Jon Luther seems like a character. With a storied history of growing restaurants, Luther speaks with a boisterous confidence that just makes you want to listen. Here were his best five lines from a session on leadership through hardship:
1) On the importance of cultivating an engaged staff: “Leadership is more than the [...]
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Jan12
Say the name “Tory Burch” or “Saks Fifth Avenue” and any fashion-minded individual will go wide-eyed. Such was the case when NRF learned that Tory Burch and Steve Sadove, Chairman and CEO of Saks, would be among the panelists on a super session at Retail’s BIG Show. The topic was “The New Luxury Paradigm,” [...]
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Also posted in: Education | Events | Retail Companies | Retail Trends Tagged brand, Coca-Cola, Dana Telsey, Emotional Branding, Family Dollar, Howard Levine, innovation, luxury retailers, Marc Gobe, Neiman Marcus, NRF Annual Convention, Saks Fifth Avenue, social media, Steve Sadove, Telsey Advisory Group, tory burch, value, Video |