Category Archives: Technology

Mar08

What’s Augmented Reality? Quite simply, it’s magic.

By Ellen Davis, VP and NRF spokesperson | Published: March 8, 2010
Also posted in Education, Events, Retail Trends, Video |

As I sat down before the Augmented Reality session began at last week’s Retail Innovation & Marketing Conference, one problematic thought was running through my head:
I have no idea what this is.
Apparently I wasn’t alone. During his session, RichRelevance’s David Selinger began by discussing what Augmented Reality is (and what it isn’t), how it works [...]

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Mar04

Innovative ways to integrate technology in bricks-and-mortar stores

By Megan Conniff | Published: March 4, 2010
Also posted in Education, Events, Marketing, Retail Companies, Retail Trends |

It’s easy to buy a bunch of digital screens and throw them up in your store windows. But does that constitute a genuine in-store digital experience? Maybe, but maybe not. Selling Machine Partners’ Alex Richardson showed us examples of what some particularly innovative retailers are doing in terms of in-store technology. But first, a definition [...]

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Mar04

Swooponomics 101

By Ellen Davis, VP and NRF spokesperson | Published: March 4, 2010
Also posted in Education, Events, Retail Companies, eCommerce |

If you can surprise a group of online retailers and marketing executives with a new website, they’ll remember it. And people are still talking about Swoopo.com, a site Joshua Goldman from Norwest Venture Partners profiled in yesterday’s session on Extreme Retailing. Here’s the portion of Josh’s presentation that walks through Swoopo.com and its unique business [...]

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Mar03

Let customers call the shots in retail marketing

By Megan Conniff | Published: March 3, 2010
Also posted in Education, Events, Marketing, Retail Companies, Retail Trends |

In 20 short minutes, GSI Commerce’s Fiona Dias showed attendees at the Retail Innovation & Marketing Conference how many retailers are embracing the future and enough examples of awesome iPhone apps to make me reconsider my mobile phone choice. The presentation, entitled “Embracing 24/7 Digital Innovation in Marketing,”  focused on four specific points:

Focus on today’s [...]

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Mar03

Mobile: the key to cross-channel retail integration

By Megan Conniff | Published: March 3, 2010
Also posted in Education, Events, Retail Trends |

In this morning’s “The Mobile Revolution,” shopkick’s Cyriac Roeding gave attendees a quick history of where mobile marketing has been … and a great overview of where it’s headed. Gone are the days when mobile marketers could only offer texting promotions to customers. Now, mobile phones are ubiquitous globally and the only interactive tool that [...]

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Mar03

All the buzz at Innovate: The MingleStick

By Sarah Rand, Director, NRF | Published: March 3, 2010
Also posted in Events |

How many business cards do you share and collect during a typical conference? Ten? A few dozen? A hundred? If Innovate attendees brought business cards to exchange this year, they might as well leave them in the hotel room because this year, we have gone digital.
Thanks to Certona, each attendee can [...]

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Mar02

Seven tips for building and deploying effective mobile sites

By Sarah Rand, Director, NRF | Published: March 2, 2010
Also posted in Education, Events, Retail Companies, Retail Trends |

On multiple occasions at today’s Mobile Boot Camp, mobile retailing was referred to as the “wild, wild west.” Here are seven tips Sitemini’s Marci Troutman and the expert panelists from Wet Seal, Netbiscuits, Digby, and Zumobi shared to help attendees navigate (and thrive) the newly-charted territory.
1. Customers are expecting a rich experience, so retailers need [...]

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Mar02

Mobile retail is the future…or is it?

By Ellen Davis, VP and NRF spokesperson | Published: March 2, 2010
Also posted in Education, Events, Marketing, Retail Companies, Retail Trends, eCommerce |

All of today’s talk about mobile retailing has been fascinating. But it’s also making my brain hurt.
And just when I thought I had started to grasp the potential of mobile retailing – how retailers can use SMS to drive sales, what companies are mobile retailing role models, and how to get started (or, not get [...]

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Mar02

What Steve Madden knows about its mobile customers (+ why that’s important)

By Ellen Davis, VP and NRF spokesperson | Published: March 2, 2010
Also posted in Education, Events, Retail Companies, Retail Trends, eCommerce |

After receiving recognition earlier this morning as a company who was getting it right in the mobile space, Steve Madden’s Jared Horowitz spoke about the company’s current mobile strategy and how he envisions mobile retailing impacting shopping in the future.
Within his presentation, Horowitz walked through both current and futuristic concepts in mobile retailing, receiving accolades [...]

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Mar02

5 things to keep in mind when designing a mobile site

By Ellen Davis, VP and NRF spokesperson | Published: March 2, 2010
Also posted in Education, Events, Marketing, Retail Companies, Retail Trends, eCommerce |

Mickey Alam Khan, editor of Mobile Marketer Daily, kicked off this morning’s Mobile Boot Camp with an impressive panel and a lot of audience questions. Here are five things he said all companies should keep in mind when creating a mobile site:
1) Make sure your mobile app or site has excellent search. “Mobile people don’t [...]

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