Mar09
After a very white winter and with spring around the corner, it naturally makes sense that I would notice all the “green” happening around me. Everywhere I turn there’s another sustainable project in the works or an eco-friendly fashion line being launched. Greentailing is officially “in”.
In addition to reducing their greenhouse gas emissions, reducing energy levels in [...]
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Also posted in: Education | Retail Companies | Sustainability Tagged eco-friendly, Energy Star, Gap, green retailing, Greentailing, H&M, Kohl's, McMillan Doolittle, Office Depot, One, Sustainable Retail Consortium, Target, The Home Depot, webinars |
Mar08
As I sat down before the Augmented Reality session began at last week’s Retail Innovation & Marketing Conference, one problematic thought was running through my head:
I have no idea what this is.
Apparently I wasn’t alone. During his session, RichRelevance’s David Selinger began by discussing what Augmented Reality is (and what it isn’t), how it works [...]
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Mar04
It’s easy to buy a bunch of digital screens and throw them up in your store windows. But does that constitute a genuine in-store digital experience? Maybe, but maybe not. Selling Machine Partners’ Alex Richardson showed us examples of what some particularly innovative retailers are doing in terms of in-store technology. But first, a definition [...]
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Also posted in: Education | Events | Marketing | Retail Companies | Technology Tagged Alex Richardson, Apple, brand recognition, Columbia Sportswear, Digital Retailing, digital trends, in-store technology, Innovate 10, Polo Ralph Lauren, retail innovation, Selling Machine Partners, storefront recognition |
Mar04
Covering 10 digital trends for 2010 in less than 20 minutes isn’t easy, but Resource Interactive’s Dan Shust managed to do just that yesterday afternoon.
I’m going to be a real tease this morning and share only three of them with you – in no particular order, but don’t worry, I’ll include a video below so you [...]
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Mar03
Sephora is known to many retailers as a shining example of companies engaging with and leveraging social media. So when company SVP Julie Bornstein and VP Bridget Dolan walked attendees through how the company uses social media to interact with its customers, there was a lot of furious scribbling.
One of the most interesting components of [...]
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Mar03
What’s the difference between a net promoter score of 56% and 74% for Moosejaw? Engagement.
Moosejaw has also found that 40% of actively engaged customers have purchased four or more times, while only 15% of customers that aren’t actively engaged have purchased four or more times.
Considering they have the statistics, it’s not a surprise that engaging [...]
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Mar03
Mantras are a big deal at Diane von Furstenberg – from Diane’s personal “mantra of the month” on the company’s blog to mantras around the company’s fashion shows. So it made sense that the company created five mantras to provide employees with clear goals on how to leverage social media. Company editorial brand director Meredith [...]
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Mar03
The most shocking moment (so far) at the Retail Innovation & Marketing Conference came at about 3:30 p.m. when Norwest Venture Partners’ Joshua Goldman explained how online retailer Swoopo works during a session on extreme retailing.
The site sells premium products via an auction-like system. Registered users purchase bids (at $0.60 apiece) that they can use [...]
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Mar03
In 20 short minutes, GSI Commerce’s Fiona Dias showed attendees at the Retail Innovation & Marketing Conference how many retailers are embracing the future and enough examples of awesome iPhone apps to make me reconsider my mobile phone choice. The presentation, entitled “Embracing 24/7 Digital Innovation in Marketing,” focused on four specific points:
Focus on today’s [...]
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Also posted in: Education | Events | Marketing | Retail Companies | Technology Tagged business analytics, Fiona Dias, Gap, GSI Commerce, Innovate 10, iPhone app, mobile applications, Pizza Hut, social media, Starbucks, The North Face |