Mar09
After a very white winter and with spring around the corner, it naturally makes sense that I would notice all the “green” happening around me. Everywhere I turn there’s another sustainable project in the works or an eco-friendly fashion line being launched. Greentailing is officially “in”.
In addition to reducing their greenhouse gas emissions, reducing energy levels in [...]
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Also posted in: Education | Retail Trends | Sustainability Tagged eco-friendly, Energy Star, Gap, green retailing, Greentailing, H&M, Kohl's, McMillan Doolittle, Office Depot, One, Sustainable Retail Consortium, Target, The Home Depot, webinars |
Mar05
I’m still digesting Tracy Benson’s amazing insight yesterday on retail and mobile. (More on that later.) But here’s what I know we want to share right away.
Benson, senior director of interactive marketing at Best Buy, began her presentation at the Retail Innovation & Marketing Conference by asking people to swap cell phones with the person [...]
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Mar04
It’s easy to buy a bunch of digital screens and throw them up in your store windows. But does that constitute a genuine in-store digital experience? Maybe, but maybe not. Selling Machine Partners’ Alex Richardson showed us examples of what some particularly innovative retailers are doing in terms of in-store technology. But first, a definition [...]
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Also posted in: Education | Events | Marketing | Retail Trends | Technology Tagged Alex Richardson, Apple, brand recognition, Columbia Sportswear, Digital Retailing, digital trends, in-store technology, Innovate 10, Polo Ralph Lauren, retail innovation, Selling Machine Partners, storefront recognition |
Mar04
If you can surprise a group of online retailers and marketing executives with a new website, they’ll remember it. And people are still talking about Swoopo.com, a site Joshua Goldman from Norwest Venture Partners profiled in yesterday’s session on Extreme Retailing. Here’s the portion of Josh’s presentation that walks through Swoopo.com and its unique business [...]
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Mar04
Many of us in the industry have watched the retail and manufacturing industries blending for years. Traditional retailers are moving forward quickly with private-label products. Manufacturers are dabbling in the retail space through websites and an increased store presence. Who’s a retailer? Who’s a supplier? It’s hard to tell anymore.
When Dell President Ron Garriques spoke [...]
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Also posted in: Education | Events | eCommerce Tagged Adamo, Best Buy, Costco, Dell, direct model, Innovate 10, iPad, iPhone, retail model, retail partnerships, Ron Garriques, Wal-Mart, wireless networking |
Mar04
Also posted in Events, Marketing |
There’s a lot of buzz among nominees and winners at tonight’s Racie Awards ceremony, but there’s always a special place in my heart for the Peter Glen Award, which is presented to a company who has given back in a unique way.
The award is named for legendary retail advertising executive Peter Glen, who was a [...]
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Mar03
Sephora is known to many retailers as a shining example of companies engaging with and leveraging social media. So when company SVP Julie Bornstein and VP Bridget Dolan walked attendees through how the company uses social media to interact with its customers, there was a lot of furious scribbling.
One of the most interesting components of [...]
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Mar03
What’s the difference between a net promoter score of 56% and 74% for Moosejaw? Engagement.
Moosejaw has also found that 40% of actively engaged customers have purchased four or more times, while only 15% of customers that aren’t actively engaged have purchased four or more times.
Considering they have the statistics, it’s not a surprise that engaging [...]
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Mar03
If you haven’t read Ellen Davis’ detailed account of Williams-Sonoma CMO Pat Connolly’s session today – where he discussed the economy, branding, the importance of creating a community, and more – you should.
And if you have, you may appreciate even more the video of Connolly’s closing remarks from his keynote at today’s Retail Innovation & [...]
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