Category Archives: Research

With unemployment ticking down and retail employment on the upward climb – retail has grown by more than 600,000 employees since 2010 – it’s time to talk about what comes after talent acquisition: talent retention. A strengthening economy means that companies have a choice in employees, and employees have choices in companies. A recent global […]

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The importance of a retail company’s chief information officer has never been more important than in the Information Age. They must be vigilant in keeping up with the latest protocols and trends in the realm of IT – a tall task considering the fast-paced environment of retail. NRF’s CIO Council is one way the industry’s […]

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Millennials get a lot of attention in the retail industry. But how many retail companies are only targeting this demographic? For a consumer to eventually choose to shop and spend money – from any generation and at any company – it boils down to past experiences: how they feel about the economy, their money-spending lifestyle […]

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The winter holidays have come and gone, but consumers are still buzzing about retailer’s television ads from the season. In fact, one retailer’s unusually early holiday-themed commercial in September  secured their place as one of the more memorable ads in recent history. According to thousands of consumers polled recently, they have been driving the conversation ever since. When asked which retailer […]

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We can’t all be Martha Stewart when it comes to giving the perfect, personal holiday gifts to our loved ones. For example, I thought my nephew would love the jacket I bought him this year, but I think he’s already making plans to return it. It’s not the first gift to be returned, and it […]

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Economists use a variety of indicators and resources to measure the economy, be it retail sales, consumer surveys or employment data. While these tools help create a foundation for understanding the overall state of the economy they do not always paint a very clear or complete picture of consumer spending or behavior. Take the past […]

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Have you ever heard the phrase, “Once you get back to the future, you never go back”? Me, either. Why wouldn’t you go back in time if you could? So let’s hop back into our Retail Time Machine – also known as the Retail Insight Center – and see what we can find in the […]

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Similar to the dedication and planning by families to make that ideal Thanksgiving meal, retailers spend months preparing for what is essentially a five-day shopping event – the four days of Thanksgiving weekend plus Cyber Monday. And this year, retailers made sure to beef up the trimmings. As the Super Bowl for the retail industry, all bets were off […]

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The winter holiday shopping season kicks off for millions of Americans on Thanksgiving weekend, and retailers are ready. Brands are lining up promotions in store, online, and for some, their mobile apps, meaning there will be deals aplenty for consumers this year. So how are Americans planning to shop on Thanksgiving, Black Friday and beyond? […]

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Speaking recently with a group about NRF’s Retail Insight Center, someone asked, “Are you telling me that the NRF Foundation built a retail time machine … on the Internet?” What a fun way to describe the site. And the way I see it, if you’re going to build a retail time machine, why not do […]

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