Feb04
The big game is over. After a night where a record-setting 179 million people watched the Ravens and 49ers battle it out, millions of us will spend time posting on our social networks and chatting with our friends and co-workers about what happened on the field and, more importantly, what we saw during breaks in [...]
Jan16
| Also posted in Events |
As Retail’s BIG Show was in full swing, crowding the giant Jacob Javits Convention Center yesterday afternoon, a smaller, select group of retail CMOs were putting their heads together in a meeting across New York, focusing on the future of retail marketing. The RAMA CMO Summit brought together an exclusive group of senior retail marketing [...]
Jan15
When it comes to iconic brands, Coca-Cola is one of the most recognizable in the world. Coca-Cola is not just a drink; it’s an experience. And most importantly, it’s one that’s shared by billions of people around the world. In a keynote session at Retail’s BIG Show, Coca-Cola Refreshments Chief Retail Sales Officer Melvin Landis [...]
Jan15
To build and retain a loyal following, Metro, Inc., a leading Canadian grocery chain operating 830 retail locations across Ontario and Quebec, makes customer-centricity its mantra. The company, leveraging customer insights of its joint-venture partner dunnhumby, launched a customer-centric strategy that goes beyond a marketing campaign and into the fabric of the organization. Before his presentation [...]
Jan15
| Also posted in Events |
If you’re doing an awesome job inside your stores, why would you spend money outside on marketing? According to breakout session speaker and marketing guru, Tom Feltenstein, in retail “your front line is your bottom-line.” If you center your marketing efforts within your walls and within close proximity to your stores, your sales will surge. [...]
Also posted in: Events Tagged Annual 13 |
Jan13
| Also posted in @NRF, Events |
Duane Reade knew it had an image problem when Businessweek compared shopping at the drugstore chain to visiting the DMV. The retailer was founded in 1960 but had fallen out of favor with customers. Joe Magnacca, the company’s president, decided that rebranding was in order. The initiatives were twofold: rebrand store design and rebrand private [...]
Also posted in: @NRF | Events Tagged Annual 13, Duane Reade |
Jan13
As attendees at Retail’s BIG Show bit into the perfect, sweet simplicity of a glazed Krispy Kreme Doughnut during the day’s first sessions, Dwayne Chambers, the Krispy Kreme Doughnuts CMO, was smiling. The company’s mission, to touch and enhance lives through the joy that is a Krispy Kreme doughnut, is one that Chambers relishes. For [...]
Dec06
Last Saturday was a big day. It marked the debut of the Target + Neiman Marcus Holiday Collection, a partnership between two highly regarded retail brands – one a mass merchandiser, the other a luxury purveyor — that will bring more than 50 limited edition designer products to each company’s stores. The items, ranging in [...]
Sep13
Did you know that one of the world’s most successful fast-fashion retailers is actually 65 years old? That’s one of the juicy tidbits that H&M North America marketing director Stephen Lubomski revealed during a Shop.org Annual Summit session on branding innovation. The company, which began expanding into the U.S. in the early 2000s, is lauded [...]