Category Archives: Marketing

Retailers drive innovation by consistently evolving the shopping experience to meet consumer expectations. So I was not at all surprised to see many retail brands and their industry partners as headlining speakers across a variety of tracks last week in Austin at SXSW Interactive – an event that prides itself as a platform of innovative ideas […]

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With more than 30,000 attendees, Retail’s BIG Show 2014 was our biggest and most successful event ever. And when such innovative solution providers, industry experts and retail trendsetters get together, the tweets start flying. Our friends at digital analytics agency Pointmarc took a deep dive into our social data and created this great infographic that tracks the buzz […]

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As marketing becomes more sophisticated, consumers are beginning to expect personalized communications. But successfully executing targeted offers that connect with a customer individually or as a well-defined market segment takes quite a bit of coordination. Not only do you need to understand the customer, but you’ve got to get your marketing, merchandising and the store […]

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The winter holidays have come and gone, but consumers are still buzzing about retailer’s television ads from the season. In fact, one retailer’s unusually early holiday-themed commercial in September  secured their place as one of the more memorable ads in recent history. According to thousands of consumers polled recently, they have been driving the conversation ever since. When asked which retailer […]

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For those with a true passion for retail, shopping in New York City is the ultimate experience. And at Retail’s BIG Show coming up in January, we’re highlighting some out-of-the-ordinary experiences in a couple of the city’s unique corners. While Retail’s BIG Show is known for the four days of learning, networking and exhibiting in […]

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Similar to the dedication and planning by families to make that ideal Thanksgiving meal, retailers spend months preparing for what is essentially a five-day shopping event – the four days of Thanksgiving weekend plus Cyber Monday. And this year, retailers made sure to beef up the trimmings. As the Super Bowl for the retail industry, all bets were off […]

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Competition in today’s retail environment is fierce. And for a small retail business, carving out a share of the market with a limited budget and limited time presents special challenges. With the Small Business Saturday program encouraging consumers to shop small during the holidays, we wondered: what can small businesses do to capitalize on their unique strengths and […]

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Wasting no time waking up attendees at this morning’s Mobile Boot Camp at the Shop.org Annual Summit, Amy Africa, CEO of  Eight by Eight, compared today’s mobile world to that of the web in the 90s. Three things matter most: speed, navigation and self-service. Because mobile is in its youth, Africa believes it is still […]

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For a small retail business, the fourth quarter can be a big deal for the bottom line. For some retailers, the holiday season can represent anywhere between 20–40 percent of annual sales. Good planning now will help retailers make the most of this important season. To share some tips on how to prepare, we spoke […]

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The back-to-school season is considered by many retailers as the first opportunity of the year to push the creative envelope with unique and compelling advertising. Whether through commercials or flashy websites, some retailers go all out to impress both the teens and pre-teens who are heading back to class and, of course, the mothers and […]

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