Is the digital revolution comparable to the Industrial Revolution? That’s the question Deloitte’s Alison Paul posed at one of the Retail’s BIG Show keynotes this week, “The Great Convergence.” It’s a thought-provoking question with an undeniable answer that will forever change the way retailers operate. The Industrial Revolution caused a massive reconstruction of the economy, [...]
Crocs, the company that skyrocketed to footwear fame for its innovative rubber clog, turns 10 this year. And in that short time, through some ups and downs, it’s grown from a quirky Colorado-based shoe company to a billion-dollar global business. After becoming the company’s first chief marketing officer in 2011, Andrew Davison led the effort [...]
Who owns mobile in your company? Does it reside with your e-commerce team? Does it fall within marketing? Perhaps IT? Or is it a team made up of representatives from across the organization? The mobile conundrum is a game changer for the retail industry. Taking a macro view, the implications of adoption across an organization [...]
Pinterest hit 10 million monthly unique visitors faster than any other website in history, and in it’s fast rise to social media stardom, it appears the virtual pinboard website is also changing the face of the retail marketplace. At only two years young, many retailers are still honing their Pinterest strategies. When looking at the [...]
As a loyal Shop.org Summit attendee, I was excited to attend Sucharita Mulpuru‘s “A Look Back…and Forward…at Retail eCommerce Trends, 2011-2012″ session today at Retail’s BIG Show, especially on the heels of such a successful digital shopping season. The session offered a positive overview of how the holidays played out for retailers and a look [...]
It’s (officially) the most wonderful time of the year! November 1 marks the beginning of the holiday season, when retailers everywhere strain to get a piece of that $466 billion in U.S. sales. After releasing our holiday sales forecast in early October and distributing our first consumer survey mid-month, we took a look at some [...]
There was a time not too long ago when 98% of airline tickets were booked through a travel agent, who would call an airline and purchase a customer’s ticket, acting as the go-between between the traveler and the company. I’m not sure what the exact number is now, but suffice it to say that a [...]
Social media is a powerful, and yet fear-inspiring, tool for retailers. Powerful because social media allows retailers to reach their audience on a brand-new level; Fear-inspiring because most retailers are unsure of how to wield social media’s power effectively, and everyone is afraid of not figuring it out fast enough. Bill Bass, president and CEO [...]