Mar05
I’m still digesting Tracy Benson’s amazing insight yesterday on retail and mobile. (More on that later.) But here’s what I know we want to share right away.
Benson, senior director of interactive marketing at Best Buy, began her presentation at the Retail Innovation & Marketing Conference by asking people to swap cell phones with the person [...]
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Mar04
Lisa Gavales was upfront about her message. She told the audience that her point of view would be controversial. Many of the retailers in the room undoubtedly agreed with her.
As the EVP and Chief Marketing Officer of Express, Gavales says retailers are more successful if they are organized for the customer, not by channel.
She means it too: [...]
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Mar04
Also posted in Education, Events |
The final session at this year’s Retail Innovation & Marketing Conference was well worth the wait. For two days (three if you include the Mobile Boot Camp!), we’ve been hearing about mobile retail. Is it here or isn’t it? Do consumers want it now or are consumers scared of it? Do retailers want it now [...]
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Mar04
If you can surprise a group of online retailers and marketing executives with a new website, they’ll remember it. And people are still talking about Swoopo.com, a site Joshua Goldman from Norwest Venture Partners profiled in yesterday’s session on Extreme Retailing. Here’s the portion of Josh’s presentation that walks through Swoopo.com and its unique business [...]
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Mar04
Many of us in the industry have watched the retail and manufacturing industries blending for years. Traditional retailers are moving forward quickly with private-label products. Manufacturers are dabbling in the retail space through websites and an increased store presence. Who’s a retailer? Who’s a supplier? It’s hard to tell anymore.
When Dell President Ron Garriques spoke [...]
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Also posted in: Education | Events | Retail Companies Tagged Adamo, Best Buy, Costco, Dell, direct model, Innovate 10, iPad, iPhone, retail model, retail partnerships, Ron Garriques, Wal-Mart, wireless networking |
Mar04
Covering 10 digital trends for 2010 in less than 20 minutes isn’t easy, but Resource Interactive’s Dan Shust managed to do just that yesterday afternoon.
I’m going to be a real tease this morning and share only three of them with you – in no particular order, but don’t worry, I’ll include a video below so you [...]
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Mar03
Sephora is known to many retailers as a shining example of companies engaging with and leveraging social media. So when company SVP Julie Bornstein and VP Bridget Dolan walked attendees through how the company uses social media to interact with its customers, there was a lot of furious scribbling.
One of the most interesting components of [...]
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Mar03
What’s the difference between a net promoter score of 56% and 74% for Moosejaw? Engagement.
Moosejaw has also found that 40% of actively engaged customers have purchased four or more times, while only 15% of customers that aren’t actively engaged have purchased four or more times.
Considering they have the statistics, it’s not a surprise that engaging [...]
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Mar03
If you haven’t read Ellen Davis’ detailed account of Williams-Sonoma CMO Pat Connolly’s session today – where he discussed the economy, branding, the importance of creating a community, and more – you should.
And if you have, you may appreciate even more the video of Connolly’s closing remarks from his keynote at today’s Retail Innovation & [...]
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Mar03
Mantras are a big deal at Diane von Furstenberg – from Diane’s personal “mantra of the month” on the company’s blog to mantras around the company’s fashion shows. So it made sense that the company created five mantras to provide employees with clear goals on how to leverage social media. Company editorial brand director Meredith [...]
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