Author Archives: Margaret Case Little, Senior Director

In the past 12 months, we’ve partnered with more than 40 retail brands to tell a different type of story about retail careers, how brands support the communities they serve and how retailers are driving an innovative shopping experience for their customers. As the campaign manager for this initiative, I’ve had the (amazing) opportunity to […]

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Since hearing Pat Ogawa speak at Shop.org’s Annual Summit last year, I’ve been following innovation at Nordstrom quite closely. It’s been refreshing to see the historic brand, known for its in-store customer experience, thrive both online and off while bringing digital to the physical store experience (I’m sure you remember the coverage of their Pinterest […]

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Retailers drive innovation by consistently evolving the shopping experience to meet consumer expectations. So I was not at all surprised to see many retail brands and their industry partners as headlining speakers across a variety of tracks last week in Austin at SXSW Interactive – an event that prides itself as a platform of innovative ideas […]

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Bert Jacobs believes in superpowers. According to the Chief Executive Optimist, that’s been the key to the success at Life is good. These “superpowers” aren’t the kind you’d see in comics, but instead are core values that are baked into company culture – including fun, gratitude, compassion, authenticity, creativity and courage. In fact, Jacobs defines […]

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Mobile was a huge topic of discussion on the first day of this year’s BIG Show. As part of one panel, executives from Bare Necessities, Indochino and Mall of America outlined the types of web platform development that have made sense for their brands. And each had a different take. At Mall of America, it’s […]

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From product development to creative marketing to delivery, millions of retail workers across the supply chain helped create, market, sell and deliver those perfect holiday gifts for shoppers around the world this holiday season. As customers are wrapping up their last-minute gift purchases today, those of us at NRF wanted to take the opportunity to […]

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You know those big name brands that seem like industry giants? Well, most of them started on Main Street. From Sears to J.C. Penney to Best Buy and Walmart, each of these brands’ beginnings stem from entrepreneurs with small beginnings, big dreams and great business plans. During the Main Street Retailing Forum held as part […]

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Green is the new black in retail. And it has been for years. More than ever these days, shoppers are paying attention to businesses that choose to make sustainable choices when it comes to product development, community initiatives, business practices and even retail models. According to Edelman’s Good Purpose survey, “at least monthly” purchases of […]

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I click on a J.Crew email marketing piece at least twice a month. Someday I’d like to meet the talented marketing team that has reviewed the customer data, brainstormed the perfect subject line, and in essence, guided my brain to click through to the fabulous No. 2 pencil skirt I’ve been eyeing for weeks. If […]

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Over the past few years, you might have noticed that we’ve talked a lot about jobs here on Retail’s BIG Blog. There are many reasons for that, but specifically in 2011, when the National Retail Federation launched its advocacy platform, Retail Means Jobs, the organization wanted to make sure U.S. lawmakers and opinion leaders knew […]

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