Author Archives: Kathy Grannis, NRF spokesperson

Just over two years ago, NRF President and CEO Matthew Shay announced his strategic plan for NRF. In that plan was a creation of an executive staff that would enhance the organization’s visibility among policymakers in Washington and retail executives around the world. Among those named to that executive team was Vicki Cantrell, chosen to […]

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Avid bikers, frequent fliers and public transportation commuters may not apply, but high costs of gas around the country are causing some people to think twice about their discretionary spending decisions, including when and if they will make a major purchase, take that extra trip to the grocery store, or even head out of town for the weekend.  And, […]

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Tax season is here, and millions of Americans are preparing for the April 15 filing deadline. For many, tax season is a time of great stress; for others it’s a time to start thinking about what to do with the extra hard-earned money. But recent changes in federal tax law that decrease the take-home pay of […]

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It’s always helpful to have a roadmap. Just 20 years ago we relied on big paper maps to get around cities and winding country rounds. For today’s travels we use websites, smartphones and in-car navigation to get us where we need to go. In retail, knowing which turn to take in the technology world starts […]

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As our survey showed before the big game, over three quarters of Americans look to ads during the Super Bowl as entertainment. And whether they’re heartfelt or comical, the buzz of which brand’s tactics “won the night” often rivals fans’ excitement for the winning team. After she had a full day to digest the commercials […]

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The books are closed for 2012, and from what we know so far, the year ended on a positive note. Consumers and retailers alike were ready and excited for the season, and it didn’t disappoint – with holiday sales expected to top $586 billion and digital retail breaking records right and left. Our friends at BIGinsight […]

Posted in: Holidays | Research | Video Tagged , , , , , |
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They’re on our TV sets every day, in increasing volume, with the power to make you laugh, and even cry. And I’m not talking about soap operas, I’m talking about holiday TV commercials. This time of year, retailers up the ante with festive promotions, memorable jingles, and often reunites America with some of our favorite […]

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When it comes to finding the perfect gift, it can be hit or miss. If only we had a holiday crystal ball to help with the decision making. Knowing that not everyone will be keeping their holiday treasures, retailers are reminding people this year: “don’t forget the gift receipt!” As a person whose shopping list […]

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When it comes to gifts, regardless of the season, there’s no question that the age old saying “it’s the thought that counts” rings true. But this holiday season, it looks like gift-giving might actually be back in fashion after taking a hiatus the last few years. And from what we can see, shoppers aren’t skimping on presents […]

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The official kick off to Black Friday Weekend began as early as last night for retailers across the country. From department stores like Macy’s, whose Chairman, President and CEO Terry Lundgren said stores had “midnight traffic this year surpass 2011″ traffic levels, to specialty stores like Best Buy, whose shoppers sat through the cold Wednesday night and Thursday to […]

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