Author Archives: Ellen Davis, VP and NRF spokesperson

Ellen Davis

Read more about Ellen at the NRF.com website.

It’s a big day for all of us at NRF and an even bigger day for the retail industry.
This morning, NRF announced that Matt Shay, currently President and CEO of the International Franchise Association, was selected as NRF’s President and CEO. Matt will succeed Tracy Mullin, a widely respected retail advocate who is retiring after [...]

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Like many attendees at last week’s Retail Innovation & Marketing Conference, I’ve spent a lot of time over the past few days trying to put my arms around everything I learned in within a 72-hour period. While mobile and social media were two strong themes throughout the conference (there’s so much opportunity for each it [...]

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As I sat down before the Augmented Reality session began at last week’s Retail Innovation & Marketing Conference, one problematic thought was running through my head:
I have no idea what this is.
Apparently I wasn’t alone. During his session, RichRelevance’s David Selinger began by discussing what Augmented Reality is (and what it isn’t), how it works [...]

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I’m still digesting Tracy Benson’s amazing insight yesterday on retail and mobile. (More on that later.) But here’s what I know we want to share right away.
Benson, senior director of interactive marketing at Best Buy, began her presentation at the Retail Innovation & Marketing Conference by asking people to swap cell phones with the person [...]

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Scenes from the Racies

Posted in Events

Last night’s Racie awards brought a packed house, where hundreds of people voted – live – for retail winners in six categories. (See who won the awards or look at the complete winners book.)
Here are a few photos from the awards reception, dinner and ceremony.

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If you can surprise a group of online retailers and marketing executives with a new website, they’ll remember it. And people are still talking about Swoopo.com, a site Joshua Goldman from Norwest Venture Partners profiled in yesterday’s session on Extreme Retailing. Here’s the portion of Josh’s presentation that walks through Swoopo.com and its unique business [...]

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Many of us in the industry have watched the retail and manufacturing industries blending for years. Traditional retailers are moving forward quickly with private-label products. Manufacturers are dabbling in the retail space through websites and an increased store presence. Who’s a retailer? Who’s a supplier? It’s hard to tell anymore.
When Dell President Ron Garriques spoke [...]

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There’s a lot of buzz among nominees and winners at tonight’s Racie Awards ceremony, but there’s always a special place in my heart for the Peter Glen Award, which is presented to a company who has given back in a unique way.
The award is named for legendary retail advertising executive Peter Glen, who was a [...]

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Sephora is known to many retailers as a shining example of companies engaging with and leveraging social media. So when company SVP Julie Bornstein and VP Bridget Dolan walked attendees through how the company uses social media to interact with its customers, there was a lot of furious scribbling.
One of the most interesting components of [...]

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Mantras are a big deal at Diane von Furstenberg – from Diane’s personal “mantra of the month” on the company’s blog to mantras around the company’s fashion shows. So it made sense that the company created five mantras to provide employees with clear goals on how to leverage social media. Company editorial brand director Meredith [...]

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