Author Archives: Denise Brasse, SVP, Industry Relations

Denise Brasse

Read more about Denise at the NRF.com website.

Jan07

BIG and Small at the Same Time

By Denise Brasse, SVP, Industry Relations | Published: January 7, 2010
Posted in Events | Research

I’ve worked for NRF for more than 10 years, and I still remember when Dick Mader introduced me to Brian Hume. Dick said, “She’s the new gal responsible for vendor relations.” Brian looked at me, looked at Dick, and deadpanned: “I didn’t know NRF even had vendor relations.”
Much has been done since then to improve NRF’s relationship with our [...]

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Jan05

Container Store CEO highlights how the best retailers stand out

By Denise Brasse, SVP, Industry Relations | Published: January 5, 2010
Posted in @NRF | Events | Retail Companies

In advance of NRF’s Annual Retail Industry Luncheon, held next week at Retail’s BIG Show, The Container Store CEO Kip Tindell discusses how the NRF Awards committee selects retailers for specific accolades each year, what causes companies to regard another executive as a true “merchant prince,” and the store everyone needs to visit.
You’ve served on [...]

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Nov16

New York state of mind

By Denise Brasse, SVP, Industry Relations | Published: November 16, 2009
Posted in Events | Retail Companies

Now’s the time when we monitor the attendance numbers for Retail’s BIG Show.  The news is good –our theme, Opportunity, must be resonating with our members.  Headcount is tracking ahead of our 2008 record-breaker.  The bigger news is retailer registration:  we’re up 11% over 2008, and a whopping 47% over 2009.
I’d like to think this is due to the BIG Show’s best-in-class line-up.  Retailers doing well [...]

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Oct23

He’s got Spirit: Spencer Gifts CEO talks Halloween, CIT and retail careers

By Denise Brasse, SVP, Industry Relations | Published: October 23, 2009
Posted in @NRF | Retail Companies | Retail Trends

Nowhere is Halloween more revered than at Spirit Halloween, the largest seasonal Halloween retailer in the country. Each year around Labor Day, these stores pop up in shopping centers and malls to help trick-or-treaters with their costumed revelry and provide home décor to trick out Halloween houses. For the sake of one special day, Spirit [...]

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Sep16

No business like shoe business: The Bata story

By Denise Brasse, SVP, Industry Relations | Published: September 16, 2009
Posted in Retail Companies

Retailing, like any other business, has its great moments — like the invention of the bar code. And then there are those personal retail moments – brushes with greatness that spring from simple things, like dinner engagements, watching football, or reading the Sunday paper. These moments, over time, will make one a “Retail Groupie.”
My first [...]

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Jun11

Longevity demands differentiation, focus, and high expectations

By Denise Brasse, SVP, Industry Relations | Published: June 11, 2009
Posted in Retail Companies | Retail Trends

If you read the daily e-newsletter SmartBrief on Leadership, you would have seen the headline: “Should you stop thinking long term?” The gist of the article is that for hyper-competitive markets, it is no longer viable for companies to maintain a long-term competitive advantage – basically, others will replicate or improve upon your “edge,” or [...]

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