Author Archives: Ana Van Engelen, Director, Communications

Ana Van Engelen

Read more about Ana at the NRF.com website.

Dec08

A social media expert talks…

By Ana Van Engelen, Director, Communications | Published: December 8, 2009
Posted in Marketing | Retail Companies | eCommerce

In the most recent Shop.org “Talking with,” NRF’s Ellen Davis caught up with Mitch Joel,  president of Twist Image and a well-regarded social media expert.
During the interview Joel shared  a list of retailers he thinks are managing social media well, the motivation behind his recently-published book, how to create content people want to read, and [...]

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Nov30

Black Friday shopping surpassed our expectations

By Ana Van Engelen, Director, Communications | Published: November 30, 2009
Posted in Holiday | eCommerce

With Black Friday behind us, and Cyber Monday in full force, retailers are seeing more shoppers out and about. For the first time in months, Americans seem to be opening their wallets for discretionary items, even though they’re spending a tad less this year. Listen as NRF’s Scott Krugman and Ellen Davis address Black Friday [...]

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Nov19

It’s the most wonderful time of the year…

By Ana Van Engelen, Director, Communications | Published: November 19, 2009
Posted in @NRF | Holiday | eCommerce

I am sure I’m not alone when I say the holiday season is my favorite time of year. Any excuse to shop, well, I can’t pass it up. The deals this year are said to be better than ever, and they’re saying that this is the year to shop early.
Black Friday and Cyber Monday are [...]

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Oct26

A footwear CEO talks about the economy, shoes and giving back

By Ana Van Engelen, Director, Communications | Published: October 26, 2009
Posted in Retail Companies | eCommerce

This week, NRF’s Ellen Davis had the opportunity to interview Matt Rubel, the Chairman, CEO and President of Collective Brands. Collective Brands is the empire of such iconic companies as Payless, Stride Rite, Keds, and Sperry Top-Sider, to name a few.
During the interview, Matt shares his take on how the economy has affected customers’ shopping [...]

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Oct20

DC is in style with the Sartorialist

By Ana Van Engelen, Director, Communications | Published: October 20, 2009
Posted in Retail Trends

It’s not often that Washington DC, the home of NRF and everything political, is graced with the presence of who some believe “pioneered fashion photography in blog form”.
The Sartorialist, aka Scott Schuman, descended on Washington last night to sign his recently released book and to celebrate the first anniversary of  Washington Post’s fashion glossy, Fashion [...]

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Oct06

NRF forecasts one percent decline in holiday sales

By Ana Van Engelen, Director, Communications | Published: October 6, 2009
Posted in Holiday | Retail Trends | Video

NRF released its holiday forecast, projecting holiday retail sales to decline one percent. For more details about historical sales, employment info and shopping tips, check out NRF’s Holiday Survival Kit.
NRF’s Ellen Davis spoke to CNBC about the outlook for the holiday season and what this means for both retailers and consumers. Davis said “retailers know [...]

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Sep30

NRF testifies in support of special tax refunds

By Ana Van Engelen, Director, Communications | Published: September 30, 2009
Posted in Public Policy

NRF’s Vice President and Tax Counsel Rachelle Bernstein testified before the House Small Business Committee this morning.
In her testimony, Bernstein said “If struggling retailers cannot finance inventories for the 2009 holiday season – their greatest opportunity for revenue for the year – they could go out of business. Extension of the NOL carryback period would [...]

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Sep29

Halloween survey reveals spooky spending

By Ana Van Engelen, Director, Communications | Published: September 29, 2009
Posted in Research | Retail Trends | Video

Many Americans will be making costumes, putting up last year’s decorations and handing out less candy, according to NRF’s Halloween survey released this morning. The research shows spending will drop an average of $10 per person.
NRF’s Ellen Davis spoke to CNBC about the spooky spending numbers.

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Sep22

As the health care debate heats up, NRF calls employer mandates a job killer

By Ana Van Engelen, Director, Communications | Published: September 22, 2009
Posted in Health Care | Public Policy

NRF’s SVP of Government Relations, Steve Pfister talks to CNBC’s David Faber about the latest on health care reform legislation.

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Sep22

Gilt Groupe’s CEO Susan Lyne talks success, exclusivity and the economy

By Ana Van Engelen, Director, Communications | Published: September 22, 2009
Posted in Retail Companies | Retail Trends | eCommerce

I have to be honest, I am a little bit jealous of the recent Shop.org “Talking With…” interview. Not only was the interview with Susan Lyne, CEO of Gilt Groupe, a fascinating online shopping club (kind of like an online sample sale), but it was conducted in person at Shop.org’s Annual Summit in Las Vegas.
In [...]

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