Halloween has turned into a bonafide consumer spending event in recent years. While it’s difficult to pinpoint exactly when business started “BOOming” for retailers, we do know adults and children alike look forward to Halloween more and more each year.
Let’s look at some stats. NRF expects consumers to spend $6.9 billion on Halloween this year, an average of $75 per person that represents an increase of nearly $30 since 2005. This year, 70 percent of Americans will buy Halloween decorations for their home, yard or office, slightly more than the 69 percent who plan to do so for Christmas. The $21 average spent on life-size pumpkins, skeletons and more is second to the $51 shoppers will spend on Christmas, Hanukkah and Kwanza decorations. The number of people buying sweet treats for Halloween actually beats out Easter, at 95 percent compared with 91 percent.
What else is in store this year? Our newest infographic takes a glimpse at the ways Americans plan to celebrate Halloween in 2013– including children, adults and even pets.