Go global, or go home

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With more than 5,600 international attendees at this year’s BIG Show and representatives from some of the world’s top brands, it’s not surprising that global expansion is a hot topic.  As retailers look to expand their brands, they’re all looking for the golden ticket to success – but it’s not that easy. So what will it take to thrive in a global arena?

The Ebeltoft Group’s recent study of 92 retailers in 18 countries narrows it down to four things. Neil Stern, senior partner McMillanDoolittle, Ebeltoft USA explained those secrets to success and the retailers who are doing it right, and wrong, at Retail’s BIG Show 2013.

Also on hand were top executives from international fashion brand MANGO and food retailer Delhaize Belgium – who shared their own insights on going global. “The best advice is GO,” said Jose Gomez, SVP, Business Development, MANGO – which operates 2,500 stores in 109 countries.

In today’s world there’s really only one option – go global, or go home.

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