Graduation gift giving to top $4.7 billion in 2012

Be the first to comment | This entry was posted in Holidays, Retail Trends

As graduates from across the country take that memorable walk to grab their diplomas, loved ones are planning to make their big day extra special this year. Families and relatives are opening their hearts and wallets a little bit more to help high school and college seniors prepare for the opportunities and challenges that lie ahead.

According to NRF’s 2012 Graduation Survey conducted by BIGinsight, one-third of Americans will buy graduation gifts this year, a rise from 30.7% in 2011. And following a trend from this past holiday season, more consumers are turning to the gift that keeps on giving. Over one-third intend to give gift cards as their graduation gift, a 5 percentage point rise from last year. The flexibility, convenience, and ease of purchasing gift cards makes this type of gift the ideal way for consumers to show their appreciation while also letting the graduate choose the perfect gift for them. Other items such as apparel, greeting cards, cash and electronics saw a steady increase in popularity this year, as some people are looking for more ways than one to say “congratulations.”

This year’s survey also found that consumers’ average spend is continuing to rise – Americans intend to doll out $99.94 on graduation gifts this year, $9 higher than last year. Gift givers will also buy for an average of two graduates.

Total spending for 2012 graduation gifts like gift cards, apparel, greeting cards, electronics and other presents is expected to hit $4.7 billion. Although there are many more milestones to come, families are pulling out all the stops to reward the Class of 2012 for their academic achievements so far.

Posted in: Holidays | Retail Trends and tagged , ,
Interact: Permalink | Post a comment

Post a Comment

  • Posting Policy

    NRF welcomes intelligent discussion and debate from our community. We do insist that all comments must be expressed in a mature and civil tone of voice. Individuals posting rude or otherwise inappropriate material will lose their access to the discussion.

    Thank you,

    Note: While anonymous comments are welcome, they are also moderated and may not be posted immediately. If you don't see your comment, please be patient, as it will be reviewed and posted soon if appropriate. Please do not post your comment a second time. Thank you.

Your email is never published nor shared. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>