How retail powers the economy: Jim Adams’ “This is Retail” Story

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Retail Means Jobs - 42 Million StrongIf you’ve seen NRF’s Retail Means Jobs campaign, you know it serves many functions. The breakdown of retail’s impact on America’s economy paints a statistical picture of the retail industry’s importance to each state, region and community. The public policy agenda focuses on the issues affecting retailers, consumers and suppliers, and how NRF is lobbying to ensure these legislative priorities become a reality.

But the “This is Retail” contest serves a different purpose – to sharpen America’s focus on the personalities behind the retail companies that keep America’s economy moving. Through the lens of the contest, each two-minute video gives NRF the opportunity to put an individual face to a gigantic industry – and to reward the three most captivating stories in retail with $50,000 in cash and a trip to Washington, D.C. to meet with their elected officials at NRF’s Washington Leadership Conference.

Today, we look at the “This is Retail” video from Top 5 finalist Jim Adams, owner of the Falls Road Running Store in Baltimore, Maryland. In his video, Mr. Adams explains how retail powers the economy – from using profits to reinvest in his store to the truck drivers who delivers his supplies – and how his store is at the hub of it all.

Visit to select your favorite video and decide which “This is Retail” video should be named the Best Retail Story in America.

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