Super Bowl XLVI: The game that almost wasn’t.
Contract negotiations between players and team owners over money, health insurance and more almost lead to the cancellation of the 2011-12 NFL season – a football fan’s worst nightmare. With the NFL Lockout officially over and the biggest game of the year looming, consumers are quite ready to put all that to rest and celebrate the upcoming matchup between the New England Patriots and the New York Giants at Super Bowl XLVI.
As a perfect excuse to party on a Sunday, usually a big no-no for working adults, consumers this year are already mapping out the best laid plans for their soirees. According to the Retail Advertising and Marketing Association’s 2012 Super Bowl survey conducted by BIGinsight, not only is there a bigger appetite for buffalo wings, potato chips, chili, pizza and frothy beverages, there’s a healthy hearty appetite for new TVs!
Of the estimated 173 million people who plan to watch the game, 5 million people will buy a new TV for the big event – hand-in-hand with the research that also shows more people will either host or attend a party this year. In addition, nearly 11 million of those watchers will be plugged in to the game from their favorite restaurant or sports tavern.
With the average person expected to shell out more than $63 a person on food, team decor, furniture and TVs and team apparel, retailers are in for a treat this year. Total spending is expected to reach an all-time high of $11 billion this year – the most in the survey’s nine-year history.
One can’t mention the Super Bowl without also mentioning the commercials. Last year we were blown away by companies like Best Buy and Volkswagen and Doritos. Who will it be this year? We’re already getting a few sneak peeks into some, have you seen these?
Talk about anticipation! And apparently I’m not the only one looking forward to sharing a few thoughts of my own with my colleagues around the water cooler come Monday after the game. According to the survey, more than one-quarter (25.8%) of the people who plan to watch the game say the commercials are the most important part of the game experience.
This year, RAMA’s Executive Director Mike Gatti is going to once again share his top five Super Bowl commercials the day after the game, Monday February 6. Make sure to check back and see which ones he liked best and a few that he thought didn’t quite impress the best. We can’t wait to hear what your favorites were.