Daily Archives: January 18, 2012

Jan18

How Ralph Lauren keeps a classic brand modern

By Jennifer Overstreet | Published: January 18, 2012
Be the first to comment | Posted in Events, Marketing, Retail Companies

Ralph Lauren is known for inviting customers into a dream world of luxury. That flawless man in the ad wearing the Ralph Lauren shirt has a story and a lifestyle that consumers want to see themselves in. But when David Lauren, Executive Vice President of Advertising, Marketing, and Corporate Communications of Ralph Lauren Corporation, took [...]

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Jan18

Fashion and the future: Ready, set…glow?

By Rachel Ryan, Director, Finance | Published: January 18, 2012
Be the first to comment | Posted in Events, Retail Trends

Tuesday afternoon’s session on the future of fashion was a sensory display of color, energy and creative design. Presenter and author David Wolfe shared his insights on what we can expect to grace show floors and our closets in the coming years. Here are ten trends to watch: 1. Ageless Appropriate Apparel According to Wolfe, [...]

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Jan18

How to balance emerging technologies with loss prevention risk

By Megan Conniff | Published: January 18, 2012
2 Comments | Posted in Events, Loss Prevention, Technology

Mobile and customer-centricity are the buzzwords on everyone’s lips these days, and it’s easy to get carried away in the excitement of so much new technology. But the rational minds who work in retailers’ IT and loss prevention departments have a few thoughts and concerns before you purchase all of your in-store staff iPads and [...]

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Jan18

DSW EVP talks analytics, mobile, and more on the EXPO floor

By Jennifer Overstreet | Published: January 18, 2012
Be the first to comment | Posted in Events

Right after presenting a BIG !deas session about the power of analytics, I met DSW’s Harris Mustafa, Executive Vice President, Supply Chain and Merchandise Planning and Allocation, at the SAS booth at Retail’s BIG Show EXPO. Watch below to find out what Harris has to say about the biggest challenges in retail today, what’s to come [...]

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