NRF CEO: What back-to-school projections mean for the economy

2 Comments | This entry was posted in Research, Retail Trends, Video

As the findings of NRF’s recently released survey show, back-to-school and back-to-college spending is expected to be flat this season. “Is flat the new up considering the economy?” asked CNBC anchor Michelle Caruso-Cabrera to NRF President and CEO Matthew Shay this morning during an appearance on the network’s show Squawk Box.

In his response, Shay shares why the retail industry is a good proxy for the overall health of the U.S. economy and how the debate on Capitol Hill over the debt ceiling may be a factor in consumer reluctance to buy. During the segment, Shay also discusses how department stores are making a comeback, how electronics purchases will play out among the college crowd, and when retailers can expect the biggest crowds for the season. Watch the full video below.

Want more insights on NRF’s back-to-school survey? Listen to our full media briefing featuring NRF President and CEO Matthew Shay, NRF Vice President of Industry Public Relations Ellen Davis, and BIGresearch Consumer Insights Director Pam Goodfellow.

Posted in: Research | Retail Trends | Video and tagged , , ,
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  1. [...] an average of $808.71 on clothes, electronics, dorm gear and food, about 3% less than in 2010. The CEO of the the NRF told CNBC this morning that he thinks the spending numbers speak to current economic weakness and consumer trepidation [...]

  2. [...] an average of $808.71 on clothes, electronics, dorm gear and food, about 3% less than in 2010. The CEO of the the NRF told CNBC this morning that he thinks the spending numbers speak to current economic weakness and consumer trepidation [...]

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