OfficeMax’s Bob Thacker shares inspiring thoughts on retail marketing

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The folks at Shop.org recently asked retail marketing executive Bob Thacker (who’s served as head of marketing at Target, Sears, and OfficeMax) for his views on everything from the best marketing channel for conversion (he ranked online number one, mobile and social dead last) to how to measure mobile marketing efforts. His answers, coupled with recently released research on retail marketing from Shop.org, paint a hopeful picture for the future of retail marketing.

If you’ve got five minutes, I’d recommend taking a look at the full Q&A on Shop.org’s blog where Thacker addresses everything from mobile marketing to traditional advertising and shares his favorite retail ad of all time. To quote Shop.org’s interviewer Ellen Davis, “Some people were just born to inspire, and I’m convinced Bob Thacker is one of those people.”

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