Sometimes commercials and other forms of advertisements cause such a stir, it becomes a natural conversation topic anywhere you go. It’s quite common these days to be chatting with a colleague and somewhere along the way a certain funny, gripping, controversial, emotional or dynamic commercial or ad gets mentioned.
Retailers often aim for that exact reaction – will this be talked about? Does it make the right point? Will it help or hurt our brand? Sometimes they nail it, other times they don’t. This year, at NRF’s INNOVATE conference during the Racie Awards Luncheon, the Retail Adertising and Marketing Association will recognize 2010′s most creative and innovative advertisements - from radio and television to social commerce and website , and even gift card campaigns.
From the hundreds of entrants, only a few select companies made the list of finalists. Below are just a few of the categories and company finalists that will be presented with a Silver, Bronze or Gold award during the luncheon. Congratulations to all the finalists!
JCPenney – iPad Back-to-School App
Express – Express Mobile
Toys R Us – The Great Big Christmas Book iPad App
AutoTrader – AutoTrader iPhone App
OfficeMax – Holiday Party Bingo
CVS – Flu Shots Your Way
In-Store Non Digital
Toys R Us – 2010 Holiday Sign Package
Target – Toy Story 3 In-Store Environment
Office Max – In-Store Private Brand Wall
View complete list of Racie award finalists.