Precision retailing, an analytics-driven approach for improving product assortments, pricing and promotions, is transforming the efficiencies of retail and as a by-product, improving customer experience. Retailing giant, Groupe Casino, has taken the precision retailing concept to the next level. During Sunday afternoon’s BIG Show Super Session, executives from Groupe Casino and SAP shared how they’ve partnered to build a mobilized consumer platform.
Scott Flathers, Vice President of Solution Engineering for SAP, says the best definition of precision retailing he knows of is, “influencing a customer’s buying decision while they’re walking down the aisle of a grocery store.” Flather’s took BIG Show attendees through Groupe Casino’s mobile app, which focuses on targeted one-to-one marketing and special offers, an optimized shopping list based on history and preferences, and pushes up-sale and cross-sale opportunities directly to the customer at the point of purchase. In the video clip below, Flathers walks attendees through each facet of the app, showcasing the capabilities of the technology.