When Shop.org first coined the phrase “Cyber Monday” in 2005, Shop.org staff awaited anxiously for the 2006 holiday season to see if the trend was a one-hit-wonder or if online retail sales would continue to spark each Monday after Thanksgiving. Well, now we know how that played out, and the retail industry as a whole has watched as Cyber Monday sales increase by leaps and bounds with each passing year. According to comScore, last year online spending on Cyber Monday equaled $887 million and more than half of those dollars were spent at U.S. Web sites originated from work computers. Those are some pretty heavy figures.
And with NRF forecasting a 2.3% increase in holiday retail sales for 2010, those sales figures are only going to get higher.
For retailers looking for additional branding or PR opportunities on Cyber Monday, NRF and Shop.org have three opportunities that might just fit the bill and help brands cash in on this holiday trend. Click on over to the Shop.org blog where NRF’s Ellen Davis shares three ways retailers can get involved in the Cyber Monday excitement, including social media and public relations opportunities, as well as signing up as a featured retailer on CyberMonday.com.