Mar04

Moosejaw entertains – and educates – Innovate audience

By Sarah Rand, Senior Director, NRF | Published: March 4, 2010
1 Comment | This entry was posted in Education, Events, Marketing, Video

Gary Wohlfeill, Creative Director at Moosejaw, had Retail Innovation & Marketing Conference attendees laughing from his introduction asking for feedback on his new haircut, examples from their “pantless” back-to-school campaign, and the company’s success with an SMS program.  Watch a few of these moments below and read more about this session.

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One Comment

  1. avatar Jeff Molander
    Posted March 5, 2010 at 5:13 pm | Permalink

    Is Gary seriously suggesting that this SMS campaign is a meaningful exchange between customer and brand — to the extent that it’s worth doing let alone holding up as a success at a conference?

    Gary, if you are I think NRF’s members would like to hear your reasoning behind it — humor aside. Because, as you directly acknowledge, customers appreciate humor but there’s very little to laugh about when it comes to surviving — retailers and consumers alike. Just today we’ve learned that it’s been 60 years since we’ve seen this kind of sustained unemployment.

    I must be missing something here because Moosejaw seems to consistently hold up “a sense of humor” as a successful marketing strategy. Today, apparently, the company is suggesting that SMS texting of irrelevant quips is a durable strategy.

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