Mar03
Sephora is known to many retailers as a shining example of companies engaging with and leveraging social media. So when company SVP Julie Bornstein and VP Bridget Dolan walked attendees through how the company uses social media to interact with its customers, there was a lot of furious scribbling. One of the most interesting components [...]
Mar03
What’s the difference between a net promoter score of 56% and 74% for Moosejaw? Engagement. Moosejaw has also found that 40% of actively engaged customers have purchased four or more times, while only 15% of customers that aren’t actively engaged have purchased four or more times. Considering they have the statistics, it’s not a surprise [...]
Mar03
If you haven’t read Ellen Davis’ detailed account of Williams-Sonoma CMO Pat Connolly’s session today – where he discussed the economy, branding, the importance of creating a community, and more – you should. And if you have, you may appreciate even more the video of Connolly’s closing remarks from his keynote at today’s Retail Innovation [...]
Mar03
Mantras are a big deal at Diane von Furstenberg – from Diane’s personal “mantra of the month” on the company’s blog to mantras around the company’s fashion shows. So it made sense that the company created five mantras to provide employees with clear goals on how to leverage social media. Company editorial brand director Meredith [...]
Mar03
The most shocking moment (so far) at the Retail Innovation & Marketing Conference came at about 3:30 p.m. when Norwest Venture Partners’ Joshua Goldman explained how online retailer Swoopo works during a session on extreme retailing. The site sells premium products via an auction-like system. Registered users purchase bids (at $0.60 apiece) that they can [...]
Mar03
In 20 short minutes, GSI Commerce’s Fiona Dias showed attendees at the Retail Innovation & Marketing Conference how many retailers are embracing the future and enough examples of awesome iPhone apps to make me reconsider my mobile phone choice. The presentation, entitled “Embracing 24/7 Digital Innovation in Marketing,” focused on four specific points: Focus on [...]
Posted in: Education | Events | Marketing | Retail Companies | Retail Trends | Technology Tagged business analytics, Fiona Dias, Gap, GSI Commerce, Innovate 10, iPhone app, mobile applications, Pizza Hut, social media, Starbucks, The North Face |
Mar03
In a world of what Marketspace’s Jeffrey Rayport calls Meet Customers 3.0, where customers are specifying the kind of relationships they have with brands, we have moved from CRM to CMR – Customer Relationship Management to Customer Managed Relationship. During his keynote at today’s Retail Innovation & Marketing Conference, Rayport discussed the implications that the [...]
Posted in: Education | Events | Marketing | Retail Companies | Retail Trends Tagged Customer Managed Relationship, customer ratings, Facebook, Gilt, Honda, Innovate 10, iPhone app, Jeffrey Rayport, Marketspace, Nespresso, Netflix, Scion, Threadless, Toyota, twitter |
Mar03
Before Macy’s CMO Peter Sachse spoke at our Retail Innovation & Marketing Conference about creating a consistent, creative customer experience, I was prepared to hear many of the same great stories and examples that have been told like folklore in countless meetings and conferences I’ve attended for the last year. Company Chairman and CEO Terry [...]
Posted in: eCommerce | Education | Events | Marketing | Retail Companies | Retail Trends Tagged consumer loyalty, Customer Centricity, employee feedback, Innovate 10, Macy's, Macy's "Believe", Macys.com, Make-A-Wish, NPD Group, NRF Annual Convention, Peter Sachse, Shop.org Annual Summit, Terry Lundgren |
Mar03
In this morning’s “The Mobile Revolution,” shopkick’s Cyriac Roeding gave attendees a quick history of where mobile marketing has been … and a great overview of where it’s headed. Gone are the days when mobile marketers could only offer texting promotions to customers. Now, mobile phones are ubiquitous globally and the only interactive tool that [...]
Mar03
As someone who has been working in retail direct marketing for more than three decades – quite possibly longer than anyone else in the room at today’s Retail Innovation & Marketing Conference – Williams-Sonoma CMO Pat Connolly has a tremendous amount of insight on retail, traditional marketing, and how the internet can help retailers save [...]
Posted in: eCommerce | Education | Events | Marketing | Retail Companies | Retail Trends Tagged branding, direct marketing, eCommerce, Economy, Facebook, Innovate 10, multichannel retail, Pat Connolly, product reviews, social community, twitter, Williams-Sonoma |