Mickey Alam Khan, editor of Mobile Marketer Daily, kicked off this morning’s Mobile Boot Camp with an impressive panel and a lot of audience questions. Here are five things he said all companies should keep in mind when creating a mobile site:
Mickey Alam Khan
1) Make sure your mobile app or site has excellent search. “Mobile people don’t have time to stroll and click,” Mickey said. Make it quick and simple. Amazon’s mobile apps are a good example.
2) Have fantastic imagery. Remember that people will be viewing mobile sites on smaller screens, so make sure they can zoom in.
3) Never forget that mobile is a great traffic driver to other channels. Have a store locator button on every single page.
4) Keep the navigation easy and intuitive. Mickey listed Steve Madden, Wet Seal and Ralph Lauren as good examples.
5) Remember – and address – the hurdles to facilitate sales. Just like in the early days of the web, some shoppers may be hesitant to enter their credit card information into their mobile device, but there are ways around that hurdle. “Whenever I go to the Amazon site on my Blackberry, they recognize who I am,” Mickey said. “They already have my credit card details on file. Establish a relationship on your website and extend that to mobile. ” Sales are sure to follow.
3 Comments
Great list. Don’t forget this one: allow mobile users to access the regular website as well. Many mobile devices offer a near desktop experience, so don’t block their access to more information.
Hi, Is there anyone who has the Mobile Bootcamp materials that were presented?
Hi Lisa, All materials that presenters have given us permission to post will be up within 10 days. If you want to email me your contact information at rands@nrf.com, I’ll let you know when they are up. – Sarah
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[...] We kicked off our time in San Fran with a one-day Mobile Boot Camp which covered basic topics of designing and deploying effective mobile sites, using SMS to increase sales, and what the future holds for [...]
[...] We kicked off our time in San Fran with a one-day Mobile Boot Camp which covered basic topics of designing and deploying effective mobile sites, using SMS to increase sales, and what the future holds for [...]