Mar02
On multiple occasions at today’s Mobile Boot Camp, mobile retailing was referred to as the “wild, wild west.” Here are seven tips Sitemini’s Marci Troutman and the expert panelists from Wet Seal, Netbiscuits, Digby, and Zumobi shared to help attendees navigate (and thrive) the newly-charted territory. 1. Customers are expecting a rich experience, so retailers [...]
Posted in: Education | Events | Retail Companies | Retail Trends | Technology Tagged business analytics, Digby, Innovate 10, Marci Troutman, mobile applications, Mobile Boot Camp, mobile retailing, mobile strategy, Netbiscuits, Ran Farmer, Siteminis, Wet Seal, Zumobi |
Mar02
All of today’s talk about mobile retailing has been fascinating. But it’s also making my brain hurt. And just when I thought I had started to grasp the potential of mobile retailing – how retailers can use SMS to drive sales, what companies are mobile retailing role models, and how to get started (or, not [...]
Posted in: eCommerce | Education | Events | Marketing | Retail Companies | Retail Trends | Technology Tagged Best Buy, eReader, Facebook, Innovate 10, iPad, iPhone, Kindle, mobile applications, mobile retailing, PS3, smartphones, SMS, Tracy Benson |
Mar02
In a session this afternoon on creating a text messaging program with the end goal of increasing sales, speakers agreed that the first step is building a database. Ric Hattabaugh from mobileStorm shared two case studies of retailers who built an SMS database and achieved an incredible, measurable ROI. Ashley Furniture HomeStores used incentives to [...]
Mar02
After receiving recognition earlier this morning as a company who was getting it right in the mobile space, Steve Madden’s Jared Horowitz spoke about the company’s current mobile strategy and how he envisions mobile retailing impacting shopping in the future. Within his presentation, Horowitz walked through both current and futuristic concepts in mobile retailing, receiving [...]
Mar02
Mickey Alam Khan, editor of Mobile Marketer Daily, kicked off this morning’s Mobile Boot Camp with an impressive panel and a lot of audience questions. Here are five things he said all companies should keep in mind when creating a mobile site: 1) Make sure your mobile app or site has excellent search. “Mobile people [...]