Daily Archives: February 12, 2010

Feb12

Data expert talks retail marketing, ROI and how to make sense of all that info

By Ellen Davis, SVP | Published: February 12, 2010

2 Comments | Posted in Events, Marketing, Retail Companies, Retail Trends, Technology

Thinking about the sheer number of, well, numbers that retailers have in their possession can be a bit daunting in and of itself. Understanding what to do with all of that data is a different beast entirely. So I was particularly interested to pose some questions to Kevin Blayne, President and CMO of MSC, a [...]

Posted in: Events | Marketing | Retail Companies | Retail Trends | Technology Tagged data analysis, data consolidation, data management, direct mail, eCommerce, Economy, Facebook, Innovate 10, Jo-Ann Stores, L.L. Bean, MSC, multichannel retail, Retail Innovation & Marketing Conference, retail marketing, ROI, social media, tracking, twitter |

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