Retailers think outside the “box” for Super Bowl promos

This entry was posted in Marketing, Research

Planning on watching the Super Bowl this Sunday but haven’t done your shopping yet? According to RAMA’s Super Bowl survey, 168 million people will watch the game, spending about 50 bucks each. Expect to be in good company at the supermarket this weekend.

Whether people are looking for bigger tables to hold traditional game fare (chips, dip, wings, pizza, soda) or finally taking the plunge and investing in a bigger, better LCD television, retailers have stocked their shelves and are offering great promotions to make sure the game – and the commercials – are enjoyed in style.

  • For those who skipped the holiday promotions, Best Buy has an array of HDTVs perfect for any budget. According to RAMA research, 3.6 million people are expected to purchase a TV before the big day. It sounds like the Geek Squad will be busy!
  • Kroger will give shoppers money back if they purchase at least 10 specific items, including specific hot dogs, ketchup, chips, pizza, cheese, soda, crackers, dressings and even…chocolates. Talk about perfect game day food!
  • Everything from bottled water to wine to frozen pizza will be on sale up through Sunday night at Safeway
  • For the devoted fans, Modell’s is offering free shipping on all NFL jerseys over $99
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