Nov12

Tis the season for ads that tug at heartstrings

By Ellen Davis, VP and NRF spokesperson | Published: November 12, 2009
This entry was posted in Holiday, Marketing, Retail Companies

Whenever the calendar turns to November, it means holiday decorations in stores, catalogs in my mailbox, and ads. Lots and lots of ads.

Because this holiday season will be extremely focused on price, it would make sense that most ads would focus on bargains, discounts and everyday low prices. But it seems that many retailers’ holiday commercials were designed to evoke a range of emotions. Here’s what I’m talking about:

…This one makes me sentimental…

…This one makes me ready to bust out my Christmas music collection…

…And this one makes me smile…

I’m also loving the new Sears “Christmas Tool Tree” ad, built from tools from this year’s Holiday Tools Catalog. I couldn’t embed this one so you’ll have to watch it online. (This one makes me ready to go shopping for my dad!)

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One Comment

  1. Kathy Grannis
    Posted November 12, 2009 at 6:30 pm | Permalink

    Not all holiday ads are sentimental, however. Who says there can’t be holiday cheer even with a recession? http://www.gap.com/?tid=gotwit1

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