Jun26

Build-A-Bear is hands-on in kids’ real and virtual worlds

By Susan Patterson, Senior Director, STORES Media | Published: June 26, 2009
This entry was posted in STORES magazine

Build-A-Bear noticed that their customers were as content to play in the virtual world ababears the real one, so they created an online experience designed to feed off and enhance the in-store experience.

In the June issue, STORES Magazine wrote about how Build-A-Bear is making efforts to reach the pre-teen segment of its customer base by creating an online experience for this tech-savvy demographic. The lines between the in-store and online worlds have blurred.

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One Comment

  1. Ted Hurlbut
    Posted July 7, 2009 at 6:00 pm | Permalink

    Build-a-Bear always has been on the forward edge of creating memorable customer experiences, and this initiative is no different. Visiting Build-a-Bearville is to recognize new opportunities for experience-driven retailers to engage their customers in activity-based ways.

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