Monthly Archives: April 2009

Apr30

Everything is sales, according to Ben Stein

By Angela Elder, Director, NRF Foundation | Published: April 30, 2009

In a sales-driven business like retail, there can never be enough talk about sales. Read the “Sales as an Art Form” blog post and share your sales encounters, tips, and start feeling good about selling.
A few highlights: (1) Each of us sell something every day. We sell ourselves, our beliefs, our services, our products. (2) Sales [...]

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Apr29

The gift-giving dilemma: Product or experience?

By Sarah Rand, Director, NRF | Published: April 29, 2009

Posted in Retail Trends

I was brainstorming with a coworker recently on graduation gifts for my younger brother. As one of those people who monitors consumer trends for NRF, she wisely asked if I wanted to give him an item or an experience (an interesting question). Should I give my brother, about to leave a college dorm for his [...]

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Posted in: Retail Trends Tagged Best Buy, Customer Centricity, Customer Experience, Dan Moe |

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Apr28

Note from mom: “It’s the thought that counts. Really.”

By Ellen Davis, VP and NRF spokesperson | Published: April 28, 2009

Posted in Research

With the assumption that a drop in spending for Valentine’s Day and Easter would be an indication of holidays to come, it was no surprise that our consumer research showed people plan to pull back on Mother’s Day as well. The average person will spend about 11% less on the holiday this year, buying less [...]

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Posted in: Research Tagged BIGresearch |

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